Communications & Marketing Lead

Reports To: Executive Director
Status: Part-Time, Non-Exempt
Location: Remote
Organization Type: Membership Association / Nonprofit Organization

Position Summary

The Communications & Marketing Lead oversees the organization’s communications, marketing, branding, digital engagement, and social media presence across multiple platforms. This role collaborates closely with staff, volunteer leaders, committees, presenters, and subject matter experts to develop accurate, engaging, and mission-aligned content that supports the organization’s educational programs, membership initiatives, events, and public outreach.

The position combines strategic communications planning with hands-on implementation, including email marketing, website content management, social media management, campaign coordination, and member outreach. The ideal candidate is creative, organized, collaborative, and experienced in managing integrated communications within a nonprofit or membership association environment.

Primary Responsibilities

Communications & Marketing Strategy

  • Develop and implement integrated communications and marketing strategies aligned with organizational goals 

  • Coordinate organizational messaging, branding, and public-facing communications 

  • Create annual and ongoing communications calendars and campaign plans 

  • Support member engagement, recruitment, retention, and program promotion initiatives 

  • Collaborate with leadership and staff to identify communication priorities and opportunities

  • Collaborate with volunteer committees, board members, presenters, and subject matter experts to develop and coordinate educational, promotional, and member-focused content

  • Support committee-led initiatives through strategic communications planning, marketing support, and content development 

  • Assist in translating technical or specialized subject matter into accessible and engaging communications for members and the public 

Social Media Management

  • Lead the organization’s social media strategy across platforms including Facebook, Instagram, LinkedIn, YouTube, and other relevant channels 

  • Create, schedule, publish, and manage engaging social media content 

  • Develop social media campaigns to support events, educational programs, membership initiatives, advocacy efforts, and organizational announcements 

  • Monitor engagement, audience growth, comments, and direct messages as appropriate 

  • Track analytics and performance metrics to evaluate engagement and reach 

  • Stay informed on emerging social media trends and recommend new engagement opportunities

  • Coordinate with staff, volunteers, presenters, and stakeholders to gather stories, photos, videos, and promotional content Coordinate with volunteer leaders, committees, and subject matter experts to gather content, educational insights, event highlights, and organizational updates for social media campaigns 

Digital Communications & Content Development

  • Collaborate with volunteer committees and subject matter experts to develop educational articles, member resources, promotional content, and organizational messaging 

  • Support content development for continuing education programs, conferences, webinars, advocacy initiatives, and member engagement efforts 

  • Assist with editing and formatting subject matter expert contributions for digital and print communications 

Website & Online Presence

  • Manage website updates including event pages, program information, blogs, and member resources 

  • Coordinate digital assets, graphics, and content uploads 

  • Ensure website information remains current, accurate, accessible, and user-friendly 

  • Support SEO and website optimization efforts where applicable 

Email Marketing & CRM/AMS Support

  • Coordinate segmented email campaigns and member communications 

  • Manage communication lists and audience targeting through Customer Relations Management (CRM)/Association Management System (AMS) systems 

  • Support data integrity and communication tracking within the membership database 

  • Monitor email performance metrics and engagement analytics 

Event & Program Promotion

  • Develop and coordinate marketing campaigns for conferences, webinars, continuing education programs, and organizational initiatives 

  • Create promotional timelines and communication schedules for events and programs 

  • Support attendee outreach and registration communications 

  • Assist with onsite or virtual event communications and promotional support as needed 

Administrative & Team Collaboration

  • Maintain organized communications, marketing, and digital asset files 

  • Coordinate communication workflows and project timelines 

  • Collaborate with vendors, contractors, designers, and technology partners as needed 

  • Support additional organizational initiatives and projects as assigned 

Qualifications

Required

  • 3+ years of experience in communications, marketing, social media management, nonprofit administration, or related fields 

  • Strong written, editing, and verbal communication skills 

  • Demonstrated experience managing organizational social media platforms and digital communications 

  • Excellent organizational skills and attention to detail 

  • Ability to manage multiple projects, timelines, and priorities independently 

  • Proficiency with Microsoft Office and Google Workspace 

  • Experience updating websites and content management systems 

  • Graphic design experience using Canva, Adobe Creative Suite, or similar platforms 

Preferred

  • Experience working within nonprofit organizations, professional associations, or mission-driven organizations 

  • Experience with CRM/AMS platforms such as MemberClicks 

  • Familiarity with email marketing platforms such as Mailchimp or Constant Contact 

  • Experience with Square Space 

  • Experience supporting conferences, webinars, or educational programming 

  • Familiarity with social media scheduling, analytics, and engagement tools 

Desired Characteristics

  • Creative and collaborative 

  • Strong member/customer service orientation 

  • Self-motivated and adaptable 

  • Strategic thinker with strong initiative 

  • Comfortable learning new technologies and systems 

  • Passion for mission-driven work and community engagement Comfortable collaborating with volunteer leadership and subject matter experts in a mission-driven association environment

  • Ability to synthesize complex or technical information into clear and engaging member communications

Compensation & Benefits

  • Hourly Range: $25-$27/hour depending on experience 

  • Flexible work environment 

  • PTO and holiday benefits 

How to Apply

Please submit:

  • Resume 

  • Brief cover letter outlining relevant experience 

  • Optional writing samples, marketing materials, or social media portfolio examples 

Submit to: Hilary Garivaltis, NAMA Interim Executive Director hilary@ayurvedanama.org 

Subject Line: Communications and Marketing Lead Application; 

Applications will be reviewed on a rolling basis until the position is filled.

Can’t find what you are looking for?