ayurveda industry

Re-Introducing the Ayurvedic Accreditation Commission

(Re-) Introducing the Ayurvedic Accreditation Commission

You may know, accreditation is a critical step on the journey toward recognition and licensure for Ayurveda in the US. In September 2018, the National Ayurvedic Medical Association Accreditation Commission (NAMAC) was formed as a division of the National Ayurvedic Medical Association (NAMA). In August 2021, NAMAC launched as a separate organization and in March 2023 the organization rebranded as the Ayurvedic Accreditation Commission (AAC).

As with any health profession, it is important that each of the three pillars to support professionals and provide consumer safety are strong, independent bodies. In US-based Ayurvedic medicine, these pillars are accreditation of educational programs (AAC); certification of individuals’ competency to practice (National Ayurvedic Medical Association Certification Board, NAMACB); and professional membership organizations (NAMA and other local/state associations) to support and help grow the profession. The collective goal to be federally recognized by the US Department of Education requires that AAC demonstrates viability as an independent organization, fully autonomous, and free from any conflicts of interest.  

AAC, a diverse organization with a mandate to represent the interests of all stakeholders in the Ayurvedic community, currently has directors and advisory council members from a number of stakeholder groups. AAC currently has 21 Ayurvedic education programs with Candidacy for Accreditation status, and looks forward to welcoming more schools to this list in the coming months. 

AAC invites all members, friends, followers, and supporters of NAMA to the AAC website  and learn more about their vision and mission. If you’d like more information on AAC, please reach out to Lisa Cavallaro, AAC’s Executive Director at info@ayurvedicaccreditation.org

NAMA and AAC are looking forward to strengthening partnerships, raising awareness, and building a bright future for Ayurvedic professionals around the country!

Teaching the Full Wealth of Ayurveda in the Modern Western World

by Nidhi Pandya, CAP

“I consume ashwagandha, thus I practice Ayurveda.”

“I follow Ayurveda. I have taken a dosha quiz online.”

“I like what Ayurveda has to offer, but I find it very restrictive and daunting.” 

I have lost count of the number of times I have heard such statements. Given its vast scope and accessibility, it’s surprising how completely misunderstood and underutilized Ayurveda is here in the West. To put it into perspective, 36 million Americans practice or have tried yoga and 65 million have explored Traditional Chinese Medicine, while only 250,000 Americans have dabbled in Ayurveda. Given the potential that Ayurveda holds, this number boggles my mind.

Upon investigation and introspection, I found that Ayurveda is often presented in a very dogmatic and counterintuitive form. How did a health preserving and nurturing science that was meant to be intuitive, get so far removed from its original intent? This question led me to look back into my own childhood. My grandfather, being an Ayurvedic healer in Mumbai, introduced me to Ayurveda when I was still a baby. As a result, I was taught this natural healing science like one learns a first language, effortlessly through immersion. This approach eventually brought me to an epiphany: Ayurveda needs to be passed on as a science, not with a list of practices or prescriptions. Rather, it should be passed on as a complete set of principles that can be applied to all aspects of one’s life.  

As a practitioner in the West, carrying my lineage from the East, I feel responsible for passing on this wisdom in a way that communicates its true potential so more people can benefit from its richness. Together, we can present Ayurveda in its true light and preserve its original teachings, albeit in the modern world. The first part of this article deals with the challenges of the current presentation of Ayurveda by putting us in the shoes of the modern Ayurvedic enthusiast. The second part offers some tried and tested ideas that practitioners can put into practice to empower their clients and give them a more intuitive understanding of Ayurveda.

Challenge #1: You need to know your dosha to practice Ayurveda

The Challenge

Most people stumble on Ayurveda because it respects bio-individuality. And while a dosha quiz makes people feel understood, it can quickly become a trap. The body is a very complex machine that is changing all the time. It is impossible for any quiz to cover all aspects of a human body and at the same time be able to consider its dynamism. People are often frustrated as different quizzes may yield different doshic results. Additionally, putting ourselves into a box can be confusing as we may experience different symptoms at any given time. This often leads to doubt and frustration and even shying away from Ayurveda altogether. 

The Solution

While taking a dosha quiz can be entertaining and give someone an idea of his or her dosha, the results should not be considered a definitive analysis. However, the experience can empower people to tune into their own body to understand symptoms. Presenting them with a chart of 20 gunas, or pairs of opposite qualities (for example, wet and dry, hot and cold), and exploring their symptoms on the basis of their gunas, has often worked well with my clients. Additionally, dividing all symptoms into three categories—building or nourishing (K), transforming or heating (P), and drying or depleting (V)—can be very useful in getting a sense of one’s own body. As intuitive understanding is achieved, one can extend that understanding to everything in his or her universe. This is more empowering than surrendering to a quiz that one cannot fully comprehend.

 

Challenge #2: You have to eat Indian foods to practice Ayurveda

The Challenge

While Ayurveda has its roots in India, it is a truly universal science based on simple principles of the planet—of Mother Nature. When people feel they are limited to spicing their food with turmeric or eating khichdi every day, they find Ayurveda extremely restrictive and are less likely to practice it and pass it on. Additionally, certain Indian spices and foods can be very pungent for some. I often say that an Indian spice such as turmeric, when consumed with the wrong understanding, can become non-Ayurvedic, whereas a Western spice used with the right principles can become Ayurvedic.

The Solution

As practitioners, we have a duty to communicate the principles on which and how substances are used in Ayurveda. Substances are not used for their absolute benefits as measured in laboratories. They are used on the principle of Dravya (Substance), Guna (Properties) and Karma (Action). Each substance is understood for its potency, its properties, and thus its actions. It can then be determined if the herb or food should be used alone or in combination to create the desired outcome. Ayurveda provides the tools, or pramanas, so that new substances can be studied through this lens and their application can be understood in the modern world. The misuse of Ayurvedic substances has caused a backlash and thus slowed down the growth of Ayurveda globally.

 

Challenge #3: Ayurveda is not backed by science

The Challenge

In the world of rationalization and research, people are likely to label Ayurveda as unscientific. We ascribe so much power to only those things that can be comprehended through the five senses that we tend to discard explanations that require us to look beyond our usual way of perceiving as gibberish.

The Solution

One needs to be reminded of the innate power and instinct we all possess. Some of the most complex processes of life are intuitive. For example, when a baby is born, he or she instantly knows how to suckle. Even the process of intercourse, which leads to the creation of an entire organism, is almost free of intellect and cannot be replicated in a laboratory with cells even if one tries. I also often point at the accuracy of the scriptures to prove their merit. A verse in the Sharira Sthana, states that a woman is most likely to conceive on Dwadash Nisha, the twelfth night after her period. How did the sages know this information long before the West even understood ovulation? It is important to convey that this knowledge was procured through inner wisdom that was a result of deep meditation and total detachment from the sensory world.

 

Challenge #4: Ayurveda is popularized as a treatment modality

The Challenge

People often come to Ayurveda in their quest for an alternative healing method when the mainstream medical system has yielded no results. They are prescribed herbs and a diet they may follow blindly and see some results without knowing how these treatments work. While this approach to Ayurveda may help them in the short term, it does not offer the potential to transform their way of living. Ayurveda clearly states that eliminating the cause of the disease is more important than merely treating it.

The Solution

Seldom do people have an awareness or understanding that Ayurveda is an all-encompassing science and a source of profound wisdom that lends perspective to every aspect of life and our lived experience. It is not only a treatment modality, but also a body of knowledge that really teaches us how to live well, nurture and sustain well-being, and prevent disease. For example, the second chapter of Ashtanga Hridayam talks about sadvrutta, or good conduct. Similarly, the Uttar Sthan goes into details of caring for a newborn. There are no questions regarding human life that Ayurveda cannot answer. By offering clients simple Ayurvedic principles to follow, we can empower them to change their everyday life for the better. Some principles I offer in my practice are listed at the end of this article.

 

Challenge #5: Ayurveda is ancient

The Challenge

If Ayurveda dates back 5,000 years, why should it be relevant today? A lot of people dismiss Ayurveda as an outdated system, one that may have held merit in the past but is obsolete today.

The Solution

Just as physics is the science of matter and chemistry is the science of chemicals, Ayurveda is the science of life. The laws of physics don’t change, but their applications do. Similarly, since Ayurveda is based on the study of the human body and its connection with the universe, the principles of Ayurveda will remain relevant for as long as the Earth orbits the sun. I have found that instead of backing up the merits of Ayurveda using modern-day research, which can be easily refuted, it has been more rewarding to explain the Ayurvedic perspective by going back to how it originated, with a deep understanding of the macro-cosmos and micro-cosmos.

 

Challenge #6: Ayurvedic terms lose their meanings when translated

The Challenge

I have found this issue to be a real challenge. Sanskrit is a rich language, and the nomenclature encodes what a substance means. Very often, the message and depth are lost in translation.

The Solution

I find it very useful to use analogies and metaphors to convey the right meaning. For example, the word for oil is sneha, which also means “love.” Translating the name of the substance used for abhyanga as “oil” misses that point. Therefore, it is important for us as practitioners to familiarize ourselves with the basics of Sanskrit terminology so we can convey its deeper meaning to our clients. I have found that people connect more deeply with their practices when they understand their true essence.

 

Simple Principles & Tools

I would now like to offer some simple principles and tools that as practitioners we can use to educate our clients, teaching them how to bring sustainable Ayurveda into their lives or the lives of their clients. 

Following the Circadian Rhythm

I have found this to be the easiest way to communicate the ideal design for the day. We are diurnal mammals, and just as all mammals function according to their relationship with the sun, so should we. Our body is designed to rise with the sun and go to sleep when it sets on most days, except during really cold winters. Additionally, as the sun is just coming up in the morning and the earth remains wet from dew, our agni and biological systems are mirroring these phenomena. We can honor this synchronicity by kick-starting our system with some vyayam or exercise and a warm breakfast. As the sun peaks in the sky, our agni and ability to concentrate and focus also reach their zenith, making the afternoon pitta kala the best time for a big meal and intellectually stimulating work. All phases of the day can be explained by encouraging the client to look at the clock of the universe. 

Human Beings Are Warm Blooded

Human beings are warm-blooded creatures with a normal body temperature of 98.7℉, and our body likes to stay in that zone. At the same time, our body is constantly processing and transforming what we take in, whether it be food or information. Just as all transformation in the universe requires warmth, so does our human body, by way of endothermic and exothermic reactions. This analogy makes a great case for avoiding cold foods and keeping warm all that we consume.  

The Gunas Chart

Encouraging clients to pin up a chart with the 20 gunas to refer to consistently will be greatly beneficial. I encourage my clients to go back to the chart every time they are experiencing a symptom and to try to see where it falls on the chart. I also encourage them to bring their attention to the opposite guna to understand what they need to do or what they may need to avoid.

The above are simple and non-overwhelming ways to bring Ayurveda into one’s life. If we can make this science more accessible to people in a comprehensible manner, I am certain that it can be established as a health system that takes people away from the fear of disease and gives them the freedom that comes from being well.


About the Author

Nidhi Pandya, CAP, is a third generation Ayurvedic practitioner. She has a strong foundation in the ancient Ayurvedic texts. She is a core part of the faculty at the US based Shakti School and been a speaker at various organizations, including Google and The Chopra Center.

National Ayurvedic Medical Association 2021 Annual Conference Report

NAMA conference

by Baba Lou Haber

The 17th Annual Conference of the National Ayurvedic Medical Association (NAMA) brought together online 45 experts whose presentations centered on Ayurveda as evidenced-based and integrative medicine. The conference demonstrated how practitioners are harnessing scientific research to validate classical Ayurvedic approaches, growing expertise in disciplines of emerging importance such as microbiome research and genomics, and building bridges with Western medicine.

Integrative Medicine Defined

Among the first presenters was Victoria Maizes, MD, executive director and professor of medicine at the University of Arizona Andrew Weil Center for Integrative Medicine. Maizes offered a definition of integrative medicine as “healing-oriented medicine that takes account of the whole person, including all aspects of lifestyle” and “emphasizes the therapeutic relationship between practitioner and patient, is informed by evidence, and makes use of all appropriate therapies.”

An internationally recognized leader in integrative medicine, Maizes began with an alarming statistic from JAMA: Even though 70% of deaths in the United States are due to behavioral and environmental factors, only 1%–3% of healthcare dollars are spent on disease prevention, compared to 97%–99% spent on medical care and biomedical research. She emphasized how “something is missing from our healthcare systems, and we believe that we can do a better job taking care of our patients through integrative medicine.”

Innovative Integrative Approaches

That spirit of advancing a better way to improve healthcare and foster wellness was abundantly evident throughout the NAMA conference. Presentation topics included evidenced-based approaches to healing leaky-gut syndrome (in which an unhealthy gut lining allows undigested food and toxins to leak into the bloodstream); innovative therapies to address gastrointestinal tumors; Ayurvedic approaches to mitochondrial diseases and disorders (which occur when mitochondria fail to produce sufficient energy for the body to properly function); and Ayurvedic prevention and treatment of gynecological disorders.

Among the presenters on yoga were Susan Bass, AP- and AYT-NAMA, E-RYT 500, C-IAYT, a certified Ayurvedic practitioner and Ayurvedic yoga therapist who founded the Sarasvati Institute of Ayurveda & Yoga Therapy and the Sarasvati Mission. “Ayurveda excels at digestion and detoxification, so it is about improving the quality of blood,” noted Bass. “That’s why Ayurveda and yoga are exponentially more effective when practiced together, because who cares if you have the blood moving around the body when it is of poor quality and does not nourish the cells and the organs?”

Bass led two sessions. The first examined the beneficial role of yoga in reducing stress and improving mental health. In her second presentation, Bass brought together asana, pranayama, mudra (gestures), and marma (vital body junction points) therapy to address vishama agni (irregular/weak metabolism), the type of digestive imbalance caused by excess vata (air/wind).

A Deeper Understanding of “Evidence”

Bhushan Patwardhan, PhD, national research professor at the Interdisciplinary School of Health Sciences, Savitribai Phule Pune University, provided an overview of Ayurveda as an evidenced-based science. He emphasized that Ayurveda and yoga require a different approach to research and a fresh look at what constitutes evidence, given that they have an entirely different framework than Western medicine.

According to Patwardhan, the integration of Ayurveda and modern medicine will entail an “epistemological transformation process” in which Ayurveda as a holistic, experiential, and natural approach will need to be more fully appreciated and understood by medical practitioners and the medical research community.

A New Paradigm to Foster and Sustain Health and Wellness

In her presentation “Biodiversity Is Health; Biodiversity Is Sustainability,” Vandana Shiva, PhD, likewise emphasized the critical importance of a paradigm shift—one to a more holistic understanding of health that includes our interconnectedness with all species and the entire planet.

“The paradigm we have today is one that doesn’t work with whole systems,” said Shiva, a researcher and eco-feminist food-sovereignty activist who founded the Research Foundation for Science, Technology, and Ecology in Dehradun, India. In contrast, Shiva noted, Ayurveda teaches us that health is about balance. “The body is not little fragments and parts; the body is a non-separable whole interacting non-separably with the world and the biodiversity around us,” she said.

Shiva ended her talk with a call to action. “If there is one thing we can take forward from ecology, from biodiversity, from Ayurveda, it is our interconnectedness,” she said. “We are one, and we can be interconnected through health and regeneration, or through disease and degeneration. [E]ach of us should cultivate the will and determination and the hope that the regeneration part is what we will evolve.”

A Look at COVID-19

NAMA additionally offered a post conference event providing perspectives from conventional medicine and Ayurveda on COVID-19. The presentation, by Dhaval Dhru, MD, and Mimi Guarneri, MD, included a survey of preliminary research looking at promising results of both integrative and Ayurvedic treatments of the virus.

Throughout the conference, NAMA encouraged attendee donations to help the people of India during the country’s COVID-19 crisis through such organizations as Sewa International USA (www.sewausa.org).

Mark Your Calendars

Planning is already underway for NAMA’s next annual conference. The 2022 gathering will be a special event where participants will hopefully again meet in person. The theme of the conference, to be held in Tucson, Arizona, April 22–24, is “Ayurveda for Family Health.”

 

Originally published in Yoga Therapy Today, a publication of the International Association of Yoga Therapists (www.iayt.org). Shared with permission.


Lou Haber.jpg

About the Author

Baba Lou Haber has written for CBS News, served as a communications executive for several companies and public agencies, and is a Cicero Award–winning speechwriter. He is currently studying to be an Ayurvedic Health Counselor. Baba Lou also serves as a member of NAMA’s Communications Committee.

The Legal, Unlicensed Practice of Ayurveda

Ayurveda is at an exciting stage in its development as a healthcare system in the U.S. We have a growing number of schools producing an exponential number of new graduates. Awareness of our profession is growing among the general public. With this growing awareness, we must all be cognizant of the importance of appropriate professional behavior. This can be a bit tricky as there is currently no licensure for the practice of Ayurveda. Our profession is at that awkward teenage-stage of development when it’s sometimes unclear about what to say and how to behave.

All states have medical practice laws that prohibit the practice of medicine without a medical license. Fortunately, complementary alternative medicine (CAM) practitioners have worked diligently with their state legislators to pass health freedom acts in 11 states. These Acts exempt non-licensed practitioners from the violation of any licensing law related to health care services provided the practitioners comply with a list of things they can and cannot do. These requirements are relatively straightforward and compliance is not onerous. The specifics vary somewhat state-to-state, but they are all similar.

For example, an unlicensed practitioner cannot perform surgery, administer x-rays, prescribe pharmaceuticals or represent himself or herself as a doctor or physician. Regarding the must-dos, the unlicensed practitioner must advise their clients prior to providing services that they are not a licensed doctor, that their services are alternative or complementary to healing arts services, that their services are not licensed by the state, they also need to explain the theory upon which their services are based, and describe their education and training. Compliance is really quite simple.

Ayurvedic practitioners have a reasonable amount of latitude practicing in these states provided they structure their language in Ayurvedic terms. They can diagnose and treat Ayurvedically. There are some cautionary aspects, so practitioners must be familiar with the specifics of their state’s health freedom act. Organizations formed to help pass these health freedom acts have helpful information interpreting the acts along with practitioner’s compliance information and client document templates. Get involved with the National Health Freedom Coalition.

We must all be knowledgeable of the medical practice law in our respective states to practice Ayurveda legally. Simply do an online search for “[your state] medical practice act”. Most of these laws are written in simple, common sense language.

Now… about those other 40 states. Ayurvedic practitioners in these remaining states have a more complicated task providing services. Some of these states’ statutes provide a little leeway, but some are completely restrictive. The following excerpt is a good example of how restrictive statues can be, “any person who practices or attempts to practice… any system or mode of treating the sick or afflicted … or who diagnoses, treats, operates for, or prescribes for any ailment, blemish, deformity, disease, disfigurement, disorder, injury, or other physical or mental condition … without having a valid certificate… is guilty of a public offense”. This statute clearly prohibits all forms of treatment by any system for any ailment. Operating outside the statute leaves the practitioner open to both civil and criminal charges up to and including felony charges. This reflects poorly on both the individual practitioner and our entire profession. Again, it is very important that you have read and understood your state’s statutes.

All is not lost! You can practice Ayurveda in a non-health freedom state, but everything you do must be in terms of providing education. Your verbal and written communication and your actions must consistently demonstrate that you are acting as an educator, and as such, you are not practicing medicine without a license.

A service agreement is a good first step in establishing the educational nature of your services. All of the health freedom acts require a similar document. The service agreement demonstrates your intent to act as an educator. This is a document that defines the terms and conditions of your relationship with your client. It lists the parties involved – you and your client. It should specifically state that you are not a doctor, that you cannot legally diagnose or treat, and that you are only providing educational services. The payment terms and duration of the services you provide should be specified. Both you and the client sign this document.

Once you have stated your intent and signed the service agreement, you have to operate within the terms of the agreement. Do not diagnose or treat, not even using Ayurvedic terminology. Remember, as the above example illustrates, some state’s statutes are globally prohibitive.

The next step is ensuring that your language does not slip into the realm of practicing medicine. To avoid this do not make any personally prescriptive recommendations or instructions to your client. Also, do not make any recommendations to treat a specific condition or issue, even if you are using Ayurvedic terminology. All communication and actions must be educational in nature and in no way be personally applicable to the client.

Clients seek healthcare services when they have a health issue. They come to the health practitioner with the expectation that they will be told what to do to resolve their issue. You cannot move into this personally prescriptive role, you must maintain the educational boundary between you and the client. It is appropriate to explain the legal issues and limitations and why you must communicate in this particular manner. Clients are obviously open to alternative healthcare, they have sought your services and they will be understanding and appreciative.

Special care should be given to any documents you provide to your clients. All documents should contain an educational disclaimer that states that the information is for educational purposes only and the information is not to be used as, used as a substitute for, or considered as a medical diagnosis, treatment or prescription. The disclaimer should also encourage your clients to consult a licensed health care professional before using any herbs or herbal products, before beginning any new exercise or health regime, and for any persistent problem or complaint.

What does this mean in day-to-day practice? How do you conduct a consultation? You can certainly assess a client. (Another nuance, do not use the word patient. You must not use any language or perform any actions that could imply the practice of medicine – so, client, not patient.) You can ask questions, prashna. You can ask your client to complete a health questionnaire that you provide and review it with the client. You can discuss the client’s specific health concerns and goals. You can perform an exam. You can review all the information you have collected and then provide a factual report of findings of their prakruti and vikruti.

Now for the important part: You cannot make any recommendations that are personally applicable to the client. You would not want to say, for example, “ Take Triphala to reduce Vata in your colon”. This is a prescriptive recommendation personally applicable to the client. Your state’s statues likely prohibit even this type of diagnosis and treatment.

What you can say in your report of findings is: “According to Ayurvedic theory, the symptoms you describe are typical of a person with elevated vata in the colon area. I also detect elevated vata in your colon pulse. The Ayurvedic formula, Triphala, has been classically used to support normal colon function”.

What’s the difference in these two statements? In the second statement, you have educated your client as to the Ayurvedic perspective of their symptoms. You have advised them that their vata is elevated. This is not diagnostic, only a descriptive fact. This is similar to reviewing a patient’s laboratory test results and confirming to them that their cholesterol is 265, but you are not interpreting and evaluating this information by saying they have hyperlipidemia. The difference is factual statement vs. diagnosis. You have provided education about Ayurvedic herbology in a very specific manner. What you did not do is make a medical claim. A medical claim is stating “take this to fix that”. Continuing with our cholesterol example above, saying “take guggulu to lower cholesterol” is a medical claim. Saying “classically Ayurveda has used guggulu to support normal liver function” is not a medical claim. Additionally, you did not make a personally prescriptive recommendation, only a correct factual statement.

You could even make the additional cautionary disclaimer, “I am not a doctor or a physician. I am not saying that you should personally take Triphala or guggulu, but should you decide they are appropriate for you, you may want to discuss this with your doctor before starting”.

You do not instruct the client to do or change anything. You provide education that is relevant to their health concerns and goals. You make it clear that you are not making personal recommendations. Communicate to the client that it is their responsibility to decide if the education you have provided is applicable to them and that it is also their responsibility to decide if they take action based on that information. The essential aspect of practicing in this way is that you always act as an educator. You must be consistent in your verbal and written communications and your actions, and they must be educational in nature. Our first amendment right provides for the freedom of speech, which includes education. That said, you are providing services for payment, you are still liable for providing correct and accurate information.

While adapting one’s language to be legally correct can be a bit tedious until it becomes a habit, it is straightforward. There are a number of phrases that you can incorporate to keep you in the educational realm. Phrases such as, “according to the classical teachings of Ayurveda” or “Ayurveda believes or recognizes” keeps the conversation educational and not personally instructive. You can also say, “what I would do for myself in similar circumstances is….”. This is your personal opinion about yourself, you are not telling the client to take specific action.

Even if you do everything correctly, this does not mean that you are 100% insulated from investigation and potential legal action. This will only occur if someone files a complaint. If a complaint is filed, the appropriate agency is required to investigate. That does not mean the action has merit. If you have taken the proper precautions, you will be able to demonstrate consistent good intent of your role as an educator. Common sense goes a long way in avoiding conflict. If you have an unhappy client, immediately give them a complete refund and ask that they return the herbs, supplements and documents you supplied them. It is rare, but other practitioners sometimes file complaints. This is often due to jealously or the fear of losing revenue. There is nothing that can be done to avoid this besides maintaining good relationships with fellow practitioners.

One last issue that often arises is the question of providing hands-on therapies such as abhyanga. Ayurveda certainly recognizes abhyanga as distinct and unique from massage. But to the non-Ayurvedic observer, abhyanga and massage appear to be the same thing. While one could attempt to argue that the client is being educated about abhyanga by the demonstration of receiving abhyanga, the counter argument is that the practitioner should be affiliated with a licensed massage school. To practice Ayuvedic bodywork safely, one should either have a license that allows for touch, or work legally under the supervision of a licensed healthcare practitioner. It is certainly acceptable for the practitioner to demonstrate self-abhyanga to their client.

Our profession is growing. This is the result of the actions of practitioners who came before us. We all have the responsibility to continue this tradition by practicing both legally and ethically. The intent of this article is to raise awareness of the importance of practicing legally. This article is much too brief to cover all legal aspects as each practice is unique with its different types of services offered and areas of specialty. Take the time to become knowledgeable about your state’s statues and how they apply to you. If you have any questions or concerns, retain a knowledgeable attorney for an hour’s consult. This will allow you to confidently operate your practice within your area of expertise compliant with all legal requirements.

 

About the Author

Jeff Turner operates Living Ayurveda, an integrated health clinic in Monterey, CA specializing in advanced chronic diseases and panchakarma. He is an author and an Ayurvedic educator teaching at various Ayurvedic schools in the U.S. and the California State University system. He has been actively involved with Ayurvedic legal and licensing issues since NAMA’s inception.

Legal Disclaimer: The information provided in this article is for informational purposes only and should not be considered to be legal advice. This article may contain links to other resources on the Internet.  These links are provided as citations and aids to help you identify and locate other Internet resources that may be of interest, and are not intended to state or imply that the National Ayurvedic Medical Association or the principal author recommends, supports, sponsors, or is in any way affiliated or associated with any person or entity associated with those links, or is legally authorized to use any trade name, registered trademark, logo, legal or official seal, or copyrighted symbol that may be reflected in the links.

Credentialing the Ayurvedic Profession

NAMA has been systematically building a credentialing program based on the belief that credentialing is one of the most important ingredients to the advancement of the Ayurvedic profession and a key component to the goal of licensing. There are many steps toward credentialing and NAMA has been hard at work over the past twelve years laying the groundwork. We are now ready to establish viable and fair National Exams for the Ayurvedic Health Counselor and the Ayurvedic Practitioner and will eventually create one for the Ayurvedic Doctor level.

Here we answer some questions you may have about the certification process, its impact on you and why NAMA’s certification program will be recognized nationally as the gold standard for competency in the field of Ayurveda.

Why Credentialing?

Credentialing facilitates standardized practice across a wide variety of treatment settings. Most importantly it assures ethical professionals are available to clients, families and their communities. Certification serves the following purposes:

  • It gives the general public a basis for evaluating a service provider

  • It helps employers judge the skills of existing or potential employees

  • It allows those who are certified to differentiate themselves from others in the profession and to advance their career

What is NAMA doing in the certification process?

First, NAMA had to identify the competencies an individual must possess to perform his/her job functions competently at various levels. NAMA identified Scopes of Practice required for these various levels of professionals. Additionally, we looked at educational guidelines required to meet the scopes of practice and took into consideration the value of experience needed to successfully complete a competency-based exam. These steps have been completed.

The next step was to find an experienced and appropriate partner to assist in creating the exams. After evaluating a number of proposals, we have teamed up with an outside consulting firm to provide expertise in psychometrics to ensure a valid and rigorous competency exam. A well-designed examination avoids the pitfalls of developing test questions that are not legally defensible or valid, thus resulting in poor data, and potential legal challenges.

Why develop a certification process?

According to the Center for Association Leadership, certification programs have become increasingly popular during the last few years. There have been many cases of organizations setting up certification programs and credentialing examinations without the proper rigor, judgment and stakeholder buy-in. For some organizations, it is seen simply as a quick revenue stream.

NAMA has chosen this rigorous path of certification in order to foster increased recognition of the profession nationally. However, creating and then maintaining a certification program requires planning and close attention to several important steps. NAMA is committed to a thorough and comprehensive process that includes the use of an experienced organization skilled in the creation and implementation of fair and legal examinations. The costs and time are significant in developing, marketing and administering a certification program and must be thoughtfully planned and implemented.

What are the biggest mistakes that some organizations make?

Underestimating the support needed in creating a defensible rigorous certification program. The support of the Ayurvedic community from the practitioners to the schools is paramount to its success.

>>NAMA has long worked with representatives of Ayurvedic schools, practitioners, and other key members of our community. In the cases where this is not done there tends to be many issues that arise around fairness and even legality of the exam itself. Thus creating a weak and indefensible component to the future licensing ingredients.

Underestimating the time needed. The variables included in the exam process include identifying the job tasks (competencies), identifying the exam objectives, the subject matter expert availability, and obtaining a good sample of beta candidates. If shortcuts are taken here, they usually come back to haunt the program in poor test items, unsatisfied test takers, and unreliable data.

>>NAMA has thoughtfully been working on the entire process over the past 10 years and is now entering the phase of the actual exam creation with a target date of December 2016 for implementation.

Failure to account for recertification. Few organizations certify for life without at least requiring some sort of skills maintenance. You should be skeptical of any organization that does not have a recertification process.

>>NAMA is making a long-term commitment by assuring a process for recertification through a continuing education program that will require those certified through the grandparenting process, or ultimately through the examination process to maintain and/or improve their skills on a regular basis. Developing side-by-side with the examinations, the Professional Ayurvedic Continuing Education (PACE) requirements provide evidence that our organization is continuing to invest in the credential that will maintain its value in the health field.

Failure to have a certification revocation process. This involves two steps: developing and distributing a “Code of Ethics” and confirming that all Professional Members have agreed to adhere to this standard, and creation of a “States of Professional Conduct” plan to establish a process by which complaints can be lodged and investigations conducted.

>>NAMA has a “Code of Ethics & Professional Conduct” in place and all professional members agree to follow the code when they submit their membership application. All professional members are also required to take a short Ethics Exam every two years as a part of their Professional Ayurvedic Continuing Education requirements. NAMA’s Ethics Committee reviews any complaints or breach of the code of ethics by professional members. The next step in the development of a certification revocation process is to take great care to ensure a disciplinary process is applied consistently and fairly. This process must also allow for a mechanism by which disciplinary actions can be appealed.

Failure to design a rigorous and fair exam that has both internal and external validity. When looking at a certification exam ask if it’s an exam that’s criterion based. That means it provides an objective reference standard. In a nutshell, this means that the candidates taking the exam are evaluated on how they perform relative to a fixed set of criterion, and not judged relative to their peer group’s performance.

>>NAMA is engaging experts in the field to work with us to assure this validity.

Failure to use experts in the exam development. Creating a fast and easy quiz or test without attention to the details of the exam process can result in invalidating any credential offered for everyone who has taken the exam.

>>NAMA has recognized few people are trained in rigorous test development. We’ve acknowledged that to provide a rigorous exam it needs guidance and expertise in exam development. We have teamed up with a psychometrical team of experts who are working closely with us to provide the necessary tools and guidance to help ensure our certification exam is:

Useful: Achieves our professional goals

Credible: Has perceived value and holds up under the scrutiny of others in the healthcare field

Reliable: Consistently measures whatever the test is measuring

Valid: The scores provide meaningful information based on the purpose of the test(s)

Legally Defensible: Has followed best practices to help ensure the test scores are fair, reliable, and valid

A lot boils down to the integrity of the exam. If the certification exam is too easy, too hard, or does not measure what it’s supposed to, then everything else will fade over time.

It is not enough to just offer a certification program for its own sake. We must raise the bar for the profession and follow through with a certification process that identifies and supports the best practitioners in our profession - those that practice to a well-defined and excellent standard of practice. NAMA is committed to offering a rigorous, valid and fair certification exam and has spent the last 12 years creating the groundwork to put it all in place.

NAMA has taken on this challenge for its members and ultimately for the viable future of Ayurveda in the United States. State organizations that adopt NAMA’s credentialing process, including the certification examinations, will have a strong and fully developed program to present to their legislatures in the efforts toward licensure. With a strong, thoughtful, and well-designed process, everyone wins.

 

References

Institute for Credentialing Excellence (2010). Defining features of quality certification and assessment-based certification programs. Retrieved from: http://www.credentialingexcellence.org/

Kryterion. Test development Analysis: retrieved from: http://www.kryteriononline.com/services/test_development/job_task_analysis/

Lenora G. Knapp, PhD, Joan E. Knapp, PhD (2014). Business of Certification: A Comprehensive Guide to Developing a Successful Program. Center for Association Leadership. Retrieved from: http://www.asaecenter.org/

Institute for Credentialing Excellence (2010). Defining features of quality certification and assessment-based certification programs. Retrieved from: http://www.credentialingexcellence.org/

Reed A. Castle, PhD. (2002) Developing a Certification or Licensure Exam. Schroeder Measurement Technologies, Inc. Retrieved from: http://home.smttest.com

NAMA Responds to Issue of Heavy Metal Toxicity

National Ayurvedic Medical Association (USA)
Ayurvedic Practitioners Association (UK)
Verband Europäischer Ayurveda-Mediziner und -Therapeuten (Germany)

Joint Response to the August 2008 JAMA Article

A study conducted “to determine the prevalence of Ayurvedic medicines available via the Internet containing detectable lead, mercury, or arsenic” has concluded that “one-fifth of both US-manufactured and Indian-manufactured Ayurvedic medicines purchased via the Internet contain detectable lead, mercury, or arsenic.” The article can be found in the August 27 issue of JAMA, the Journal of the American Medical Association (Vol 300, No.8 p915) titled “Lead, Mercury, and Arsenic in US- and Indian-Manufactured Ayurvedic Medicines Sold via the Internet.”

The National Ayurvedic Medical Association (NAMA), Ayurvedic Practitioners Association (APA) and Verband Europäischer Ayurveda-Mediziner und -Therapeuten (VEAT) welcome all efforts to enhance quality and safety of Ayurvedic products but recommend that this study be interpreted with caution. We recognize and support the need for effective quality control in the use of all Ayurvedic products and promote the use of suppliers who use Good Manufacturing Practices. We agree that there is clearly a challenge with heavy metals throughout the food chain as a whole.

“Metals,” “heavy metals” and “toxic metals” are all terms used for a group of elements which include lead, mercury, arsenic and others that are known or suspected to cause toxicity in certain forms and at certain doses. The detectable presence of these elements in dietary products and food or water is not the same as toxicity. These elements are present in many of our everyday foods and as shown in this study, Ayurvedic dietary supplements. In the case of foods and herbal products their presence can occur because: 1) they are naturally occurring in the soil, water and air, 2) from pollution as a result of human activity where in both cases theses elements are taken up by the plants, 3) from contamination in the manufacturing process, and 4) these elements are intentionally added. Toxicity is the result of too much of the specific form of metal being ingested over time.

In the U.S, there is no current national law precisely regulating the amount of lead, mercury and arsenic in dietary supplements. There are various opinions on what the maximum safe daily limits for lead, mercury and arsenic in dietary supplements should be. For example, four authorities are, mentioned in the JAMA article and their limits vary considerably. They are: the California Safe Drinking Water and Toxic Enforcement Act (California Proposition 65) that gives a maximum level of 0.5 μg /day for lead as a reproductive toxin; The American National Standards Institute (ANSI)/National Sanitation Foundation (NSF) International Dietary Supplement Standard 173 that gives a maximum level for lead at 20 μg /day, mercury at 20 μg /day and arsenic at 10 μg /day; the US Environmental Protection Agency (USEPA) that gives a maximum level of 21 μg /day for inorganic mercury and 21 μg /day for inorganic arsenic for a 70 kg adult; and The Food and Agricultural Organization / World Health Organization Joint Expert Committee on Food Additives (FAO/WHO) that give total dietary intake maximum levels of 250 μg /day for lead, 50 μg /day for mercury and 150 μg /day for arsenic for a 70 kg adult. In the absence of specific standards it is difficult for the dietary supplement industry and Ayurvedic community to know what limits to meet. NAMA, APA and VEAT welcome government guidelines for the industry. [μg = mcg = micrograms or one millionth of a gram = 0.000001 sometimes referred to as ppm or parts per million -- mg = milligrams or one thousandth of a gram = 0.001]

The JAMA article states that “one-fifth of both US-manufactured and Indian-manufactured Ayurvedic medicines purchased via the Internet contain detectable lead, mercury, or arsenic.” However, as discussed above, the simple presence of any of these elements does not in and of itself translate to toxicity. This “one-fifth” (or 20%) was based simply on whether lead, mercury or arsenic was able to be detected in the product, not the specific forms of these metals that are of concern and without consideration of the resulting daily dose. More importantly, all these products were said to “cause ingestions exceeding at least 1 regulatory standard.” The “regulatory standard” with the lowest levels is California’s Proposition 65, with a maximum level of 0.5 μg /day; the lowest by far of all of the limits cited in the article and one that does not take into consideration naturally occurring lead. It is important to note that California Proposition 65 is not a regulation prohibiting sales of these products, but rather requires a specific warning to the consumer if a product contains these elements above its limits. If a different analysis were done using the daily dose limits of ANSI/NSF, USEPA and FAO/WHO, we would find that the percentage of products containing heavy metals and resulting in daily doses above their recommended amounts is approximately 8% of total products, not the 20% stated in the article.

There is one more important issue to consider. Among the products tested, there were some traditional Ayurvedic products that intentionally contain specially prepared forms of lead, mercury and or arsenic. Although these products have been in use in India for hundreds of years with claims of efficacy and safety, they have not been proven by modern medical science to be either safe or effective. NAMA, APA and VEAT recommend that practitioners and consumers should avoid the use of products in which lead, mercury and or arsenic have been intentionally added until these products are better understood by modern science and medicine, and there are clear guidelines both from within the Ayurvedic community and national laws. Finally, if we were to count only those products that do not have lead, mercury or arsenic intentionally added but would still result in daily doses above the authorities other than California Proposition 65, we find about 5%, not “one fifth” 20%.

In order to adequately and effectively meet the existing challenge of heavy metal contamination in Ayurvedic products, NAMA, APA and VEAT make the following recommendations:

  1.  That government and industry establish sound, scientific daily dose limits for lead, mercury and arsenic in all dietary supplements and establish Good Manufacturing Practices that all manufacturers demonstrate compliance through independent third-party testing using validated preparation and testing methodologies, not just for Ayurvedic products and dietary supplements but also for conventional foods.

  2. That manufacturers, marketers, practitioners and consumers of herbal products stop importing, manufacturing, distributing, selling, recommending and using any product for which lead, mercury or arsenic have been intentionally added until such time as modern western science and medicine have proven the safety of such products.

  3. We support those companies who adhere to the points in these recommendations, Good Manufacturing Practices, quality control and who are members of one or more recognized industry associations that are committed to safety and quality.

  4. Until such time as government and industry can agree upon and establish scientifically sound daily dose limits for lead, mercury and arsenic, we recommend that manufacturers and practitioners adhere to any government regulations currently in existence and at a minimum follow the lower of the guidelines established by ANSI/NSF and FAO/WHO which are currently 20 μg /day for lead, 14 μg /day for mercury and 10 μg /day for arsenic. Consumers must make their own decisions on what is safe for them based on sound scientific, medical and expert advice according to their own personal situation.

NAMA-APA-VEAT Joint Response to JAMA Article on Heavy Metals in Ayurvedic Medicines - September 2008